What is SEO?

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high quality content, optimizing content around specific keywords, and building backlinks.

In other words SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.

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How do I get a Web presence for my business?

For a small business or start-up this can be as simple as creating a Facebook page or using a Site Builder such as Wix or Squarespace.  As your business grows you will want to look at getting a professionally built website.


What do you need to have a website?

  • A domain name, this is the address where to find your website.
  • Web Hosting, this is the computer that serves your site to the Internet and the disk-space where it is stored.
  • Images, the visual part of your site.
  • Content, the words that describe the story you wish to communicate to your clients.
  • Front-end code, the HTML, CSS, JavaScript that shows your site.
  • Back-end code, PHP, database used to configure and run your site.
  • Page load speed, to provide a usable experience to visitors.
  • Search Engine Optimisation, to make it easy for client to find your site.
  • Keeping the content fresh with monthly updates.
  • Call to action buttons, to connect you with potential clients.
  • A security certificate, to allow visitors to trust your site.
  • Visitor Analytics, to monitore how visitors are using your site.

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Website or Web Site – Which is Correct?

Originally there was the World Wide Web (WWW).  Along with the Internet (the World Wide Web is a part of the Internet), usage required the term to be capitalised because there is only one. There is a single Internet, just as there is only one planet Earth.  Therefore, it is a proper noun.  There is also only one World Wide Web, and using the term Web as a nickname indicates it should also be capitalised.  Therefore, people thought the term “Web site” was the proper usage.

If you conceptualise Web site as describing a point on the unique World Wide Web, that would be correct. However, we don’t think that way because we deal with many, many websites on a daily basis. There is no particular reason to salute the connection of the website to the World Wide Web each time we mention it. Saying “web site” was such an obviously unnecessary step that many skipped it and went straight to saying website.  Most online dictionaries support the one-word version.

As of January 2005, Google will ask you if you meant “website” whenever you type in “Web site”.  It does not question it in the other direction.


What is the difference between web page, website and web server?

  • A web page is a document which can be displayed in a web browser such as Microsoft Edge, Apple’s Safari, Google Chrome, Firefox or Opera. These are also often called just “pages“.
  • A website is a collection of web pages which are grouped together and usually connected together in various ways. Often simply called a “site.”
  • A web server is a computer that hosts a website on the Internet and servers it to a web browser.

Benefits of hiring a freelance web developer?

  • Low Price – freelancers have lower overhead costs than a business firm, so the charges are often lower in comparison.
  • Direct communication – Business firms have salespeople communicating with you, creating a divide between you and the developer. With me as your freelancer, we can talk directly, enabling you to properly convey your wants and needs.
  • Faster turnaround time – Because I am not one of those corporate monsters, the communication is much faster as I only have a few projects at any one time.
  • Custom solutions – A freelancer customises their services according to the needs of the client. They can easily mould their services to suit your specific needs.


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What can White Internet do for you?

What can White Internet do for you?


I am a Brisbane based freelance Web Developer focused on producing websites that are both user friendly and can grow with your business and brand.

With my over 21 years of Web Development experience, I provide high-quality web solutions to all my clients.

I have worked on projects for a variety of different companies. From large national brands with websites gaining millions of views per month such as Kia Cars to responsive WordPress websites for small to medium-sized businesses wanting to stand out in their industry sector.

I believe in quality.

No detail is too small, my Web Development services are defined by my attention to detail and eye for quality.  I am passionate about handcrafting unique and efficient web applications and websites that will exceed your expectations. I am well versed in many different areas of development, I do not believe in shortcuts and I am a pursuer of perfection. Anything web related I can help and work with you through the entire process, including ongoing support.  I offer Website Development, Consulting, Digital Marketing along with some additional services.


My specialties include:

  • WordPress Development – Custom Responsive WordPress Websites designed and built around your business.
  • eCommerce Development – WooCommerce or Shopify Websites with a focus on brand & conversions.
  • Custom PHP Development – Custom development specialising in Laravel and PHP applications.
  • End-to-end Web solutions – Website strategy, design, development, and ongoing support for any web based project.


I’m available to help with projects big or small.

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White Internet

White Internet Logo

My name is Iain White, I have been working in the IT industry for over 33 years and I have been developing web based solutions for over 21 years.

The website White Internet (https://whiteinternet.com) is my brand.  The name comes from my surname of White and has been around for over 16 years now.

On the 8th August 2020 I started using White Internet to promote my services as a Freelance Web Developer and IT Consultant.

The Panda.

I use a panda as my logo / mascot.  This comes from my nickname at school.  I played as a goalie in a soccer team and one day my team mates started calling me “Panda“.  The nickname has not been used in a very long time, but I have kept it as part of my brand.

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