Bridge the gap between strategy and technology
Empowering Your Digital Marketing with Smart Tech Solutions
Digital marketing is about more than creating catchy ads or ranking on search engines. It’s about using the right mix of technology, strategy, and data to reach your customers and drive business growth. At White Internet Consulting, we combine years of digital marketing experience with our expertise in tech consulting to help you maximise results. While we no longer run marketing campaigns directly, we provide the technical foundation for successful digital marketing by working closely with your team or external agency.
How a Tech Consultant Adds Value to Digital Marketing
A well-designed website and optimised technology infrastructure are essential for successful digital marketing.
As a Tech Consultant, we focus on the backend systems that support your campaigns and ensure everything works seamlessly.
Website Optimisation for Digital Marketing Success
Your website is the hub of all your digital marketing efforts. Whether it’s organic traffic from search engines or visitors clicking on paid ads, a fast, secure, and user-friendly website converts leads into customers.
We ensure your site integrates with key marketing tools like Google Analytics, HubSpot, or email platforms while optimising its speed, security, and SEO readiness.
Example: A retail client struggled with high bounce rates due to slow loading times. By identifying performance issues and optimising their website, they reduced bounce rates and increased conversions by 25%.
Deliverables:
- Website speed optimisation
- SEO-friendly architecture
- Mobile and cross-browser compatibility
Pay-Per-Click (PPC) Advertising Tech Support
Running successful PPC campaigns requires more than writing compelling ads. You need proper tracking, landing page optimisation, and conversion monitoring. We help set up tracking pixels (Google Ads, Facebook Ads) and ensure your landing pages load quickly, are mobile-friendly, and capture leads effectively.
Deliverables:
- Pixel and tracking code setup
- Landing page optimisation
- Conversion rate tracking and reporting
Why It Matters: Poorly optimised landing pages and broken tracking can waste your ad spend. We ensure that each click has the potential to convert into revenue.
Data Integration and Reporting
Digital marketing produces a wealth of data, but without proper integration, it’s easy to miss valuable insights. We connect your marketing platforms, such as email marketing, CRMs, and Google Analytics, into one unified system, allowing you to measure performance and optimise campaigns. With custom dashboards, you can easily track KPIs like cost per lead, conversion rates, and return on ad spend (ROAS).
Deliverables:
- Data mapping and integration plan
- Custom reporting dashboards using tools like Power BI
Why It Matters: Centralised data gives you a clearer picture of your marketing ROI and allows for real-time adjustments.
SEO Technical Health and On-Page Optimisation
SEO is a key pillar of digital marketing, but technical issues often go unnoticed and harm rankings. We conduct thorough audits to identify and fix issues like broken links, slow-loading pages, duplicate content, and improper use of meta tags. We also work on on-page SEO, ensuring that your site is properly structured for search engines and users.
Deliverables:
- Comprehensive technical SEO audit
- Fixes for crawl errors, broken links, and duplicate content
- Optimisation of site speed, schema markup, and metadata
Why It Matters: Higher search rankings drive more organic traffic, reducing your reliance on paid campaigns and lowering customer acquisition costs.
Marketing Automation and Workflow Optimisation
Repetitive tasks like follow-up emails, lead nurturing, and segmentation can be automated using marketing automation tools. We help you set up workflows that improve lead management and engagement. Platforms like HubSpot, Mailchimp, and ActiveCampaign allow your team to focus on strategy while automation handles the heavy lifting.
Deliverables:
- Custom marketing workflows
- Integration of automation tools with your website and CRM
- Lead scoring and nurturing systems
Why It Matters: Automating tasks saves time and improves lead conversion rates by engaging prospects at the right time.
Social Media and Content Amplification
Social media and content marketing are vital for brand visibility and engagement. However, their success relies on effective scheduling, tracking, and analytics. We help integrate your social media management tools (like Hootsuite or Buffer) with your overall marketing strategy and ensure content distribution is data-driven.
Deliverables:
- Social media platform integrations
- Analytics tracking for engagement metrics
- Optimisation of social sharing features on your website
Why It Matters: Social media without data is guesswork. Proper integration and tracking allow you to focus on what works.
E-commerce Integration and Optimisation
If you run an online store, your website and marketing platforms need to work together seamlessly. We help integrate e-commerce platforms like WooCommerce or Shopify with marketing tools to track customer behavior, send personalised emails, and optimise the checkout process.
Deliverables:
- E-commerce platform integration with CRMs and email tools
- Abandoned cart recovery automation
- Personalised product recommendations
Why It Matters: An optimised e-commerce experience boosts customer retention and maximises lifetime value.
Enhancing Security and Privacy for Marketing Campaigns
Security is often overlooked in digital marketing, but it plays a critical role in protecting customer data and maintaining trust. We implement security measures like SSL certificates, firewalls, and secure data handling processes to protect sensitive information.
Why It Matters: A secure website improves user trust, enhances search rankings, and ensures compliance with privacy laws like GDPR and Australia’s Privacy Act.
Latest Digital Marketing Blog Posts
For expert advice, in-depth insights, and the latest trends, explore our Digital Marketing category or dive into our full blog. Discover articles designed to help your business thrive in today’s fast-changing tech world.