Digital Marketing

The intersection of technology and marketing is where Iain White finds great satisfaction. He has helped brands like Honda and smaller firms improve their digital marketing strategies by focusing on the tech behind the campaigns. He knows from experience that a sophisticated marketing plan falls flat if the analytics are off or the website is slow. One memorable engagement involved a client who was obsessed with a flashy new tool; after a few candid conversations, they discovered that addressing fundamentals like site speed and tracking accuracy brought better results than any shiny add‑on. That story often serves as an icebreaker when he’s talking with clients about digital marketing.
 
On this page you’ll discover how Iain approaches marketing technology with a blend of curiosity and pragmatism. He writes about setting up analytics that demystify customer behaviour, choosing the right marketing automation platforms, and building email campaigns that people enjoy receiving. He also discusses the importance of SEO foundations, performance optimisation and data governance in the context of marketing. His posts include step‑by‑step guides, pitfalls to avoid and honest reflections on what works and what doesn’t. You’ll also find occasional humour, because a good laugh makes the numbers more palatable.
 
This section of the blog is for marketers and technologists who want to bridge the gap between creative ideas and technical execution. Iain’s experience shows you how to create a marketing stack that supports growth without overwhelming your team. He believes in clear plans and sensible tools, and his writing helps you focus on what really matters. Whether you’re setting up your first email platform or tuning a complex multi‑channel strategy, you’ll find insights that empower you to act with confidence.