Web Development

Iain White has been building websites since the days when you had to ask your friends to stay off the phone while you uploaded files. He has seen fads come and go and knows that solid fundamentals always win out. His work with global brands and small businesses has reinforced his belief that a good website isn’t just about flashy design; it’s about speed, security and serving the user’s needs. He once helped a retailer improve their web performance by removing unnecessary plugins, cutting load times in half, and watched sales increase almost immediately. That story illustrates how small technical improvements can have big business impact.
 
On this page, Iain shares advice on every stage of web development. He writes about planning and strategy, choosing platforms like WordPress or custom solutions, and implementing SEO and analytics effectively. He covers performance optimisation, accessibility and security basics, ensuring that the foundations are strong. His posts often include practical tutorials, common pitfalls to avoid and reflections on real projects. He also touches on the collaboration between developers, designers and marketers, recognising that successful web projects are team efforts.
 
Whether you’re a seasoned developer or just starting out, the web development category offers something valuable. Iain’s approachable style and occasional humour make technical topics enjoyable. He emphasises that websites should serve both the business and the users, and his guidance helps you achieve that balance. By engaging with these articles, you’ll learn how to build, maintain and improve websites that perform well and stand the test of time.