Consulting

Technology consulting is about far more than recommending software. For Iain White, it’s about understanding people and aligning solutions with their real needs. Over the years he has worked with household names like Coca‑Cola and Nike as well as family‑owned businesses and not‑for‑profits. He’s learned that the best results come from listening carefully before offering advice. One memorable engagement involved a retailer that thought they needed a new e‑commerce platform; after a few conversations Iain discovered the real issue was a misaligned team structure. By focusing on communication and leadership, not just technology, the retailer saw dramatic improvement. Stories like this have shaped his philosophy: technology is a tool, and the real magic happens when it serves people effectively.
 
On this page you’ll find articles that distil decades of consulting experience into practical guidance. Iain writes about how to run effective discovery sessions, avoid scope creep, and communicate with stakeholders who might not speak “tech”. He shares frameworks for aligning technology strategy with business goals, and he offers insights on navigating organisational politics without getting bogged down. His posts include war stories from projects that succeeded and those that didn’t, and he explains what you can learn from each. His writing isn’t afraid to poke fun at jargon or poke holes in over‑hyped trends, which makes it both informative and entertaining.
 
The consulting category is also an invitation. It invites readers to question assumptions, to think strategically about technology, and to embrace continuous learning. Iain’s warm tone and occasional jokes make even complex topics accessible. He hopes that by sharing his experiences, he can help other consultants and business leaders avoid common pitfalls and find joy in solving problems. Whether you’re a seasoned consultant or new to the field, you’ll find valuable perspectives and practical tips here.